Giving Your Subscribers What They Are Looking for
You have used all the best and flowery words in your sales page and even promised heaven and earth – but be careful. Your sales page is what entices people into subscribing to your site. If you promise them things, they will surely be looking for it and if you are unsure or are incapable of giving, you will pay for what you have promised.
What You Should Be Promising Your Subscribers
When you are making a website that offers to give details about internet marketing, be sure that you give that out. However, just indicate in your sales page that you would give your would-be subscribers tips, tricks, and guidelines about the topics. Do not give specific themes and subject matters unless you are sure that you can make content for it. If you are not, give the reader hints about what you will be discussing in the future newsletters.
Keeping That Promise
What is written in your sales page is why your readers are converted into subscribers. So, be sure to fulfill those promises or you could end up having disgruntled subscribers. If they are not pleased with what you are giving them, it could give a negative feedback to your subscription site. For sure, they will discontinue their membership and they might even tell other people that what you are promising in the sales page is bogus.
Giving Them More
Now, if you are running out of topics to give, you could actually ask your subscribers for opinions and pieces of advice on what they want to know. This way, you are sure to hit the right spot because you are giving them exactly what they want to get from you. This ensures that your members will always stay on and come back to look for what you have to offer.
Related Articles:
1. Creating a Cult following of Subscriber Part 1 – What Are Subscription Sites?
3. Creating a Cult following of Subscriber Part 3 – Quality over Quantity
4. Creating a Cult following of Subscriber part 4 – Generating Leads and Getting Them to Subscribe
5. Creating a Cult following of Subscriber Part 5 – How to ‘Speak’ with Your Subscribers
