Methods of Prospecting

Methods of prospecting have definitely undergone a sea change in recent times. The following are some of the trends that have passed out.

Cold Calling

With the large number of highly effective methods available currently, no one cold calls anymore. There’s no reason why someone should call up a total stranger, when it is very much possible to get targeted people as prospects. At the same time, marketers themselves are understanding that they don’t like getting calls about sales methods and people have developed a kind of total apathy to anything that is being peddled through the phone, even if the company has quite a reputation otherwise.

Invitations

The same applies to invitations to workshops and seminars. They don’t work. People don’t have the time to visit someplace just to check out what’s happening there. Even after a good turnout, the conversion rate is abysmal.

So what are people using nowadays? Nowadays, people are going for two main things. These are classified advertising and Google AdWords.

Classified Advertising

Direct advertising, or rather direct response advertising, is the best form of advertising that there is. In such an advertising technique, a direct response is solicited on an ad impression. This could be an email or an SMS. When people reply to these modes, they open up a route of communication with the advertiser.

The general route adopted here is:-

Ad impression – Direct response – Lead capture – Building the relationship – Pitching the right offer – Following up or closing the sale.

But again, the conversion rate is low, because you might have to send these advertisements to a lot of people in order to get a handful of responses.

Google AdWords

This is one of the most popular prospecting methods that is used by network marketing denizens nowadays. Its effect is considerable because you can directly reach your targeted clientele in this manner.

Related Articles:

1. Network Marketing Survival Part 1 – An Introduction

2. Network Marketing Survival Part 2 – Network Marketing in the 21st Century

3. Network Marketing Survival Part 3 – The Google Revolution

4. Network Marketing Survival Part 4 – Finding the Right Opportunity

5. Network Marketing Survival Part 5 – Finding the Right Team

6. Network Marketing Survival Part 6 – Understanding Compensation Plans